already lets you shop in its most important marketplace

WhatsApp has long ceased to be the application that was only used to communicate with friends, family and other people. Over the years has become a business tool. First with common messages between customers and companies, then with a dedicated proposal thanks to Whatsapp Business.

One of the coolest features of the aforementioned platform is that allowed companies to create a catalog of productsbut was unable to offer a shopping experience from start to finishi.e. view products, add to cart, place order and pay, but that just changed.

Now you can also pay from WhatsApp

The missing element in this equation was the one that customers could pay directly from app. We knew Meta was working on this feature and we are finally seeing results. The company announced the first comprehensive shopping experience in its most important market: India.

Meta has partnered with Indian e-commerce giant JioMart to offer via WhatsApp the possibility for customers to browse the supermarket’s catalog and complete the order from the application. Payments are handled by the local Unified Payments Interface (UPI) system.

The deployment of this tool in India is an important commitment of Meta. According to TechCrunch, WhatsApp is used by 500 million Indians every month, which translates to the country in which the service is used the most. But everything seems to indicate that sooner or later the function will cross these borders.

Whatsapp 2

According to Bloombergget whatsapp to get “full shopping experience” is one of Mark Zuckerberg’s income goals. He currently makes money by charging certain companies to use WhatsApp Business, but a broader proposal would allow him to increase them.

But not everything is as easy as it seems. In order to offer in-app payments and achieve the desired end-to-end shopping experience, Meta must comply with each country’s regulations and obtain permission. In the case of India, it passed after two years of testing.

It remains to be seen how Zuckerberg’s commercial ambitions for WhatsApp will evolve over time. Today’s quintessential “superapp” is WeChat, which in China lets you buy from stores, buy concert tickets, and even file for divorce. Will we get to that level? In time we will know.

Of course, this is not the only news for WhatsApp. The app was recently updated with more time to delete messages and lock screenshot. Work to deploy all the functionality of Communities there seeks to give a greater place to the States.

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