Microsoft and Unity partner to empower digital creators, 3D artists, and game developers around the world with the power of Azure

Unity selects Azure as cloud partner; companies will work together to enable creators to reach their audience on Xbox and PC

By: Sarah Bond, Vice President of Experiences and Game Creators Ecosystem at Microsoft.

At Microsoft, we are deeply committed to empowering creators. Throughout the history of Windows, we’ve nurtured developers and encouraged their creative innovation. We do the same on our Xbox-branded platforms, supporting developers big and small in more than 90 countries around the world. And our Azure cloud allows developers to let their imaginations run wild and ensure their work is secure and scalable. Our commitment to creators is something we share with our long-time partner, Unity, the world leader in real-time 3D technology. We are also committed to expanding the creation and distribution of 3D content, bringing relevant tools and technology to a wider range of developers, and making it easier than ever to deliver games to gamers.

That’s why today Unity has selected Azure as a cloud partner to create and operate real-time 3D (RT3D) experiences from the Unity engine. Plus, we’re excited to work together to make it easier for game creators around the world to publish to Xbox consoles and PCs so they can reach their communities.

The magic of 3D interactive experiences born in games quickly began to spread to worlds outside of games. Unity creates a platform-agnostic, cloud-native solution that meets the varied needs of all developers, from enterprises to citizen creators. By giving creators easy access to RT3D simulation tools and the ability to create digital twins of real-world objects and locations, Unity offers creators an easy way to produce RT3D assets, whether for games or for other worlds. To support this development, creators need a technical infrastructure that is as dynamic and innovative as they are. Azure is that solution. Built for security and global scalability, Azure already supports some of the biggest games in the world and brings those battle-tested learnings to power RT3D experiences for all industries. As the need for real-time simulation becomes central to every industry, from e-commerce to energy, manufacturing to medical and more, Unity and Microsoft are creating the Creator Cloud that enables 3D artists to create and run these experiments in Azure.

Our ambition to democratize the development of games and game-like experiences globally and across industries depends on strong partnerships, especially with game engines like Unity. Microsoft’s partnership with Unity will also make it easier for Made with Unity game creators to reach their gamers on Windows and Xbox devices and unlock new opportunities for success. By designing improved developer tools, leveraging the latest platform innovations from silicon to cloud, and simplifying the publishing experience, Unity creators will be able to realize their dreams of bringing their games to more people. of players in the world.

As interactive 3D experiences continue to evolve in games and beyond, Microsoft and Unity are enabling a wave of new creators to define the digital worlds of tomorrow. It’s your talent, your creativity and your empathy that will not only transform the world, but change it for the better.

Key words: Azure, creators, developers, Games, Unity, Xbox

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