DS studies to stand up to the MINI Cooper SE with a new electric DS 3 – News – Hybrids and Electrics

If we take a quick look at the premium utility segment, we see that there are few units on the table. Audi there MINI They take almost the whole cat to the water, and that’s something the Stellantis Group wants to undo. The French conglomerate hopes to stand out in the electricity segment with a model of DS which directly confronts the MINI Cooper SE. It means reviving a model that disappeared due to the rise of crossovers.

In the middle of last year, DS announced its goal of becoming an all-electric brand by 2027. With an ever-growing electrified fleet, DS aspires to compete in each of the most important segments of the market. The DS 7 E-Tense opts for rechargeable hybrid systems, while the DS 3 Crossback bases its entire mobility strategy on 100% electric systems. The idea is to launch a non-SUV version that can compete with the English model, at least in positioning, a new electric DS 3.

We all know that MINI has its own atmosphere around it. The English, supported by the solid structure of the BMW group, were able to recover the lost gasoline. After its relaunch at the turn of the century, MINI carved out a niche for itself in the premium utility segment. The Audi A1 was the only one that, at a minimum, was able to stand up, although soon it will say goodbye to us without a clear successor. But where Audi left off, DS hopes to conquer.

MINI updates its electric MINI
The MINI Cooper SE is the only premium electric utility vehicle on the market. no one stands up to him

In the power market, models belonging to segments B and C are gaining more followers every day. Attracted by competitive prices and increasingly extended autonomy, they are a definitive ally for urban mobility.however the approach prime can lead to unpleasant consequences. In the smaller segments of the market, every dollar counts, and we all know that electrification leads to increased costs, which can be a serious setback when it comes to penetrating drivers.

The MINI case is an exceptional case, and hence the particularity it has always offered. In any event, DS has not made a firm decision. As argued by BĂ©atrice Foucher, CEO of DSat the review Coach, A return to the sources of the original DS 3 is not excluded, that is, a utility vehicle instead of an SUV. “We are working on the renovation of the DS 3, and when we say renovation that does not mean that we are going to renew the car as it is today.”

Obviously, DS needs to evaluate the strategy very well. Enter an electric utility prime it can be a double edged sword. The MINI Cooper SE collects good sales figures, but no one can resist it. A different approach is what we see in the general sector, where there is more of a presence like the Peugeot e-208the Honda and or the Opel Corsa-e. It will still take us some time to know DS’s decision on this, although if it hits the market it will do so in late 2024 or early 2025.

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