As the market takes off and takes its first steps, there are already electric cars that are more profitable than their thermal counterparts. It’s not just about getting a higher profit from the units sold. It is already more profitable to produce some electric models than diesel or gasoline versions.
EEQ and Class E, head to head. This is what they announced from Mercedes. Their mercedes eqe (which we told you about in our test of the Mercedes Vision EQXX) is already more interesting to produce than the Mercedes E-Class. Harald Wilhelm, a member of the brand’s board of directors, recognized this.
“We have been selling the Mercedes-Benz EQE for about a quarter and we can already say that the profit margin of the EQE is at the same point as that of the E-Class,” assured the manager. Inside electric vehicles. And the Mercedes EQE is not the only one, it announces that the EQS is close to doing the same with the German S-Class.
More expensive. Much more expensive, in fact. Since motor skills They point to a very specific fact to understand why this Mercedes EQE is as profitable as a Mercedes E-Class: at its starting price it costs 18,228 euros more than its combustion counterpart. A strategy that most brands opt for.
In recent days we have seen how Tesla announced a price increase in his Tesla Model 3 (in Spain only the basic version is included in the Plan the movements III), BMW or Mercedes itself they had already warned and in our review of the cheapest electric cars of the moment, we also checked it in a recent update.
But this is great news. That the Mercedes EQE is, for the moment, one of the few electric cars as profitable as its combustion sibling does not detract from its importance. Keep in mind that the Mercedes E-Class is an established model in the market and, however, the EQE has only been selling for a quarter, as Harald Wilhelm points out.
In addition, although the sale of electric cars is growing at Mercedes, the truth is that the registrations of these models are still very low compared to those with combustion. According to data published by the company itself, in the second quarter they sold 487,100 vehicles, of which 25,200 were purely electric units.
Regardless of its higher selling price, the fact that the Mercedes EQE is just as profitable as the E-Class and the EQS is set to do the same with the EQS shows that they can achieve similar benefits despite their much higher fixed costs, since fewer units are produced.
a sign of hope. Currently, most manufactured electric vehicles are less profitable than thermal vehicles or are even produced at a loss. But among these latest models is, for example, the Ford Mustang Mach-E, which fell victim to the supply chain lose money with each unit.
Of course, Ford’s best-selling electric was profitable until an unexpected price hike turned the tide. A photograph that General Motors already sees favorably, which is also considering a return to Europe.
just the beginning. The performance of Mercedes’ electric sedans is just the start of what automakers can gain from the electric car. They showed that a higher price led to an increase in their profits, although their registrations collapsedespecially in Europe.
Mercedes EQE data anticipates another reading. Mercedes goes free in its manufacture of electric cars, but bearing in mind that we are experiencing a market standardizationHow long will it take for large groups like Volkswagen or Stellantis to take real advantage of electric cars?