We already knew that the rights of LaLiga Santander in their mode of payment they had them Movistar there DAZNwe also knew that Mediapro this was done with the match open so we can see it in GL. But two weeks before the start of the season, we still had to know where we could see LaLiga Smart Bank This year. And a new player is jumping into the arena of football broadcasts in Spain: Amazon Prime.
Amazon Prime Video It has just taken an important step in the distribution of content. A few days after having approved the price increase in Spain, the service of diffusion confirmed that this will be one of the ways will issue LaLiga SmartBank.
Therefore, the second division of Spanish football can be seen in its entirety on Prime Video, being the first time that Amazon has offered this category in our country and being so far Amazon’s biggest bet on football in Spain.
Where to watch Second Division matches
LaLiga Smartbank it will be possible to follow in a wide selection of services. In addition to Movistar there Orangewhich also broadcast the Premier League, these matches will begin airing on Telecable from day one, August 12.
From September onwards will gradually come to Amazon Prime Video, Euskaltel, R, Virgin Telco, MasMovil, Yoigo and Guuk, without excluding that it also does so in other services. As LaLiga explains: “The new non-exclusive marketing format for SmartBank’s television rights has enabled LaLiga to achieve the goal of wider distribution.”
For the first time, next season, the second division will have the dedicated channel, LaLiga SmartBank TV, with which LaLiga intends to have a longer range and reach more users. This channel will offer, in addition to the 11 live matches of each day, the six play-off matches for the promotion to Premier League, summaries and programs of strong points weekly.
In this way, Amazon enters the world of football, although rumors about the interest of this platform for the king of sport date back to 2018. Moreover, last year it was leaked that The league It was already negotiating with Amazon so that from 2022 it offers first and second games via Prime Video.
Until 2027, football in Spain is in the hands of the operators, but this is a rare occurrence. The Spaniard it is the only one of the five major leagues without an Amazon presence. At the moment, Prime Video will continue without showing Santander League matches, but it will start doing so with LaLiga Smartbank.