The iPhone 14 symbolizes a change in Apple’s strategy

There is very little left before we can see the official presentation of the new Apple iPhone 14. if you have been watch out for rumorsyou will know that the Pro and Pro Max models would have the A16 chip, which is said to be 30% more powerful than the A15 of its current namesake. However, those same leaks ensure that the standard version of the iPhone 14 would remain. without refreshing your processor. This raises the following question among some consumers: How does Apple plan to sell a “same” model as above?

One of the most anticipated iPhone upgrades each year is to its processors. The jump of said component, generally, opens the door to many novelties that are offered through the software. Among them are image processing, video and energy control algorithms, to name a few.

Many have started wondering how Apple is going to sell a faster and more capable iPhone 14, but without changing the processor. Today we bring you an answer.

How does the upcoming iPhone 14 compare to the current base model?

iPhone 13 Pro / iPhone 14

Before starting, we must compare the technical data sheet of the iPhone 13, with that of the next model to come. Of course, everything the latter’s information is based on rumorsAnd it is that until Apple presents it officially, we will not be able to know much more.

The iPhone 14 would incorporate Apple’s A15 processor, which is the same that accompanies the company’s current family of smartphones. However, it should be remembered that this chip was available in two variants.

While the standard models had 4 GPU cores and 4 GB of RAM, the Pro added an extra 1 core and 2 GB to the equation. So we had an even faster device, but without the need to use a different chip. According to technical tests, this extra power translated into 20% better performance in the Pro versions, at least in graphics processing.

In the next generation, however, it seems that those of Cupertino have thought of giving their input terminal a little touch. Instead of equipping it with the new SoC, it will adopt the higher performance variant of the previous generation. That’s to say, the iPhone 14 will inherit the A15 chip from the iPhone 13 Pro (with 6 GB of RAM and a 5-core GPU).

Of course, that wouldn’t be the only novelty in the bowels of the iPhone 14. An improved 5G chip and a new, more capable internal design are expected.

Apple doesn’t need to change much to continue to have a good product

Personally, this change in strategy seems to make more sense than we initially thought. Yes, reuse a latest generation processor it’s something frowned upon, and for obvious reasons. After all, people want a compelling reason to shell out close to a thousand dollars for a cell phone, and the increase in power is always one of the main factors.

However, only Apple can get away with a case like this. Year after year, those of Cupertino refine an already good formula. There’s little an iPhone can’t do, and even the most demanding users agree.

Unlike some Android proposals, iOS you don’t need beastly hardware to deliver great performance. The optimization between hardware and software that Apple does in its equipment is so good that they can afford not to update the main chip of their base iPhone for a generation and still stay ahead of the competition in regarding chip performance.

New measures to deal with component shortages

Intel processors

The global shortage of components it is a problem that affects all manufacturing companies. From console development to mobile devices such as the iPhone, everyone has been hit hard by the situation. For this reason, Apple’s decision also makes strategic sense.

Re-adoption of the A15 chip, those of Cupertino they could save a step in the production of their iPhone 14. It is known that the standard version of Apple mobiles is very popular. For this reason, a bottleneck in production could hurt the company’s stock even more.

Therefore, with this strategy, Apple wants to hit the table. If there is not enough capacity to develop new processors and meet the huge demand, then they will use the ones they already have and make the most of it.

This it could be very beneficial even for iPhone 13. For the new iteration of the family to include the same processor would force Apple to update its current models to the same extent as its last-gen siblings. After all, there’s no excuse for an iPhone 14 to update to iOS 21 and the 13 Pro not.

Apple is totally betting on its Pro versions

iPhone 14 Pro |  iPhone 15

With the release of each new family, Apple stops selling the previous generation Pro models, but generally keeps its standard version. Currently we have the iPhone 13 Pro, 13 and 12.

This inevitably leads to the versions that are in the middle are the most sought after in many markets. After all, the previous generation’s base model may seem “outdated” to some, while the price of the new Pro isn’t justified to others. This leaves the next standard iPhone in a comfortable position, with a lower cost, but offering a processor fresh from the oven.

Now an iPhone 14 with a previous generation processor would draw more attention to the Pro model, after all it’s the one with the latest features that really matters, including a brand new chip. In this case, the price jump between the most basic and the most powerful version is justified. A strategy reminiscent of the launch of the iPhone X and 8, the latter being totally eclipsed by its more modern sibling.

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