LaLiga SmartBank fans will be able to choose where to watch the competition from the largest operator offering to date.
LaLiga SmartBank matches can be followed, as well as LaLiga Santander matches on Movistar and Orange, but they will also be available in the Telecable sports package from day one on August 12.
Starting in September, Amazon Prime Video, Euskaltel, R, Virgin Telco, MásMóvil, Yoigo and Guuk will gradually be integrated into broadcasts, exponentially multiplying fans’ access to the competition.
Given that one of the main objectives of this innovative marketing formula was to extend the reach of SmartBank, LaLiga does not exclude the entry of new IPTV operators and telecom operators which further expand an offering for the fan that is already a feat in terms of LaLiga SmartBank accessibility and reach.
The new non-exclusive marketing format for SmartBank television rights has enabled LaLiga to achieve the goal of achieving wider distribution to reach more fans, thereby improving the competition’s reach and exposure.
This proposal facilitates access to the excitement of LaLiga SmartBank while guaranteeing the achievement of the economic objectives proposed by LaLiga and may even increase the value of the rights in this category.
Thanks to the LaLiga SmartBank TV channel, you can follow:
- The eleven matches of each day of LaLiga SmartBank live
- The six games of the promotion phase in LaLiga Santander (play-offs) live
- Accessory summaries
- Weekly Highlights Schedule
In addition, to maximize reach, the top two matches of each day can be followed on basic payment platforms such as Movistar’s Vamos channel and other similar platforms.
Likewise, the LaLiga SmartBank television channel will offer the user the possibility of accessing the narration and commentary of the broadcast in all the co-official languages of these territories with one co-official language.
In this sense, the contest also strengthens its team of narrators and commentators. Thus, the narrators responsible for spreading the emotion of LaLiga SmartBank will be Xavi Rodriguez, Dani Fernández, Jordi Pons, Lluís Izquierdo, Alba Oliveros, Héctor Ruiz, Sergio Ferra and Axel Martínez.
The cast is completed by top commentators such as former footballers Javi Márquez, Alberto García, Pedro Nieto, Lluís Carreras, Esteban Suárez and Jofre Mateu.
Thus, fans will be able to choose between the Movistar and Orange offers offered by LaLiga Santander and LaLiga SmartBank in full and they will also have the possibility to choose between the wide range of operators who will have access to the LaLiga SmartBank competition.