David F. Sandberg’s Brutally Honest Comic-Con Experience

Swedish filmmaker David F. Sandberg He started making low budget videos and short films which he posted on the internet, until in 2013 his horror short film Curfew it became a small phenomenon at short film festivals and later as a viral piece. From there, let’s move on to the last Comic-Con in San Diego where he attended to present the trailer for Shazam! the fury of the gods, the second superhero blockbuster he directed for a major studio.

Of course, this Sandberg route had a few stops in between. Since the conversion of Curfew in his first feature film -Never turn off the light (2016)– Up to the Direction of ¡Shazam! (2019), his first blockbuster with a budget of around $100 million.

But despite the fact that Sandberg has increasingly established his place within the Hollywood industry, and on such shaky ground as that of superhero blockbusters (more dangerous: within the shaken DC Universe), what this filmmaker forged in the mud of independent cinema has never lost is his spontaneity, his humility and his closeness.

Maybe that’s why the video you posted about your experience at San Diego Comic-Con this year is so interesting. title “An introverted filmmaker at Comic-Con”, contains images of Sandberg and his partner, the actress Lotta Losten, during his visit to the convention to present the continuation of ¡Shazam! with its protagonists Zachary Levi, Jack Dylan Grazer, Adam Brody there Lucy Liu.

Sandberg, who defines himself as an introvert, says that after his experience in San Diego presenting the first ¡Shazam! the studio sent it to a public relations coach to iron out the rough patches she had shown in her dealings with the media, which had led some fans to wonder if he was suffering from depression.

“I didn’t want people to think I was depressed, because then they might think I’m unhappy with the movie.” explains the manager. Then he goes on to show from the inside how his promotion day Shazam! the fury of the gods, conference in Hall H included, as well as obsessively checking the internet and social media to see how the film’s first trailer had been received.

The truth about junkets

Later, between various autograph signings for fans, it’s time to meet the media at the famous junkets with short interviews about a movie no one has seen yet. “I love talking about cinema and how movies are made, but a press tour is something else entirely,” says Sandberg.

“No one has seen the movie [para hacer preguntas] and you have to sell it. I would like to talk about the way we did things, the problems we solved. The kind of stuff that I find interesting.” keep on going. “It’s more about what we can expect from the movie. Well, it’s amazing, go see it.”

Once the junket interviews are over, it’s time for the “canutazos”: several journalists with microphones lined up and the bone talent they go one by one, usually answering different iterations of the same two or three questions. “Half the time I don’t even know what I’m saying,” Sandberg admits. “When you’re doing multiple interviews, it’s easy to find something you see that sounds good and keep it in mind to drop it.”

The director ends the day lying in bed, more psychologically exhausted than physically. And he still has to attend a publication evening where he will have to restore the feeling of being full of energy. It’s the promotion of an introverted filmmaker: perhaps more exhausting than the most marathon shooting day. They say there is no reason Company like him show business.

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