Antena 3 (13.6%) remains unchanged in the July heat and leads for the ninth consecutive month

As much as Telecinco soared on one of its last nights of the month thanks to final of Survivors 2022, nothing has changed in the July audience numbers. Antena 3 is again in the lead for the ninth consecutive month. The Atresmedia channel reiterates the result with which it closed the 2021/2022 season, the first leader in its historywith a 13.6%.


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The chain marks a tenth more than the previous month, a figure that represents an improvement of five tenths compared to that obtained just a year ago, at the end of July 2021. Thus, it extends its good streak in a month that has has already led to a decline in television consumption, with most of the major programming commitments already concluded, with the exception of The voice of childrenwhich ended on the night of July 22, raising Pol bald before more than 1.5 million viewers and 19.7% audience share.

For the rest, affirming the solidity of its grill struts, which with the exception of the anthill they don’t rest during the summer, like the unreachable Passwordpassing for Roulette at the table and bitter earth in the afternoon. To this must be added the good performance so far Brothersthe bet that came up innocent in the Monday Tuesday prime time, improving the performance of the latter and slightly approaching the records of Unfaithful Sunday evening. All this, without forgetting News Antenna 3, a leader among news programs. You haven’t noticed the more discreet passage in prime time on Wednesday from the second season of ACI: High Intellectual Capacitynor the low data of the cinema on Thursday, a night on the other hand dominated by Survivors 2022.

Precisely this last program, which ended this Thursday 28, was once again the spearhead of Telecinco in a month in which it also virtually repeated the June result, with a 13.1% (a tenth less than in June). Beyond Reality (whose final was propelled to 27.2% shareeven though it turned out to be the second final with fewer spectators in its history) and the reliability The AR program, it’s already noon (despite the turbulence of the unexpected departure of Sonsoles Ónega there the rapid arrival of Joaquín Prat) y Luxurythe last joys of the month, such as the resurgence of Let yourself be loved (precisely with the rattles of the survival format this saturday 30), were not enough to reduce the distance to the competitor.

In any case, the Mediaset channel especially notes this month the consequences of the new deal on the market. Down nearly 4 points from July 2021 (which closed at 17%, its best monthly figure since June 2016). It was one of the last great joys of the chain: precisely in August 2021 Atresmedia has reduced its 35-month streak of continuous leadership by a few hundredths, thus beginning the change in cycle of our television market. In this sense, neither save me watermelonrelief from it’s already eight o’clocknor the recovery of Idol Kids in prime time on Wednesday, they paid off for the communications group.

In any case TVE’s 1 It is the one with a more pronounced crisis ahead of it and with no signs that anything will change in the short term. The public channel ends July with records very close to those of June: a 8.5%, a tenth above the score of last month, when he woke up from the dream that May had meant (9.5% achieved thanks to Eurovision and Champions) and four below the one he had made a year ago. The great one-off events that in recent months have served to scrape tenths this time have served to maintain the type: despite the fact that the bet on LGTBIQ+ Pride was not supported on this inaugural occasion by the public, he was able to compensate with the confinement of St. Fermin (whose data, yes, noted the effects of giving the signal to EiTB and Navarra TV) and with the European Women’s Football Championship, with the cap of the semi-finals.

Beyond that, the corporation saw its crisis worsen this month with a calendar without too many claims or news. Whenever Master Chief 10my main base, closed the kitchen in the middle of the month (to add insult to injury, with its lesser-seen ending), the strength of its content has been very limited, beyond solid evening offerings such as The hunter there here the earthwithout the premiere touched you again had a truly remarkable effect. Coming up, the month of August is full of novelties, with the return of hunters night there trip to tv center and the first of Mapias a new bet for the access prime timetaking over from Enred@d@swho only noticed an improvement when the anthill there The middleman They closed the course and started the replacement period.

Faced with the generalized stoicism of the three major chains, it is in the secondary schools that the effects of the heat wave which shook the country are being felt. the sixth is the big victim, after falling 6.3% in June at 5.3% in July (two tenths less than in the same month of 2021). The low profile of the channel during the summer, which especially notes the absence of Aruser@sin addition to the daily contribution of The middleman, explain this dynamic repeated each year. However, dominance over Four is still guaranteed, although the Mediaset chain notes a less pronounced drop, of only two tenths compared to the previous period: from 5% from June to 4.8% from July.

FINAL HEARINGS JULY 2022

  • Antenna 3: 13.6%
  • Telecinco: 13.1%
  • Payment topics: 9.2%
  • 1 : 8.5%
  • Autonomous (STRONG): 8.3%
  • the sixth: 5.3%
  • Four : 4.8%

AUDIENCE ANALYSIS JUNE 2022

We collect below the analysis of the hearings for the month of July 2022 prepared by the Barlovento Communication Consultant.



1. Channel Rankings and Leadership

  • Antenna 3 (13.6%) leads for the ninth consecutive month with its best July in 13 years.
  • Telecinco (13.1%) is in second place with the lowest July in nine years
  • In third place in the ranking is La 1 (8.5%) with the lowest July in its history
  • Forta (8.3%) in fourth position achieves the best month of July in the last 10 years
  • All of the 73 paid thematic channels (9.2%) had the best month of July in their history.
  • Top 10 Channels remains in the following order: Antena 3 (13.7%), Telecinco (13.2%), Payment themes (8.8%), Autonomous (8.6%), La 1 (8.4%) , laSexta (6.3%), Cuatro (5%), La 2 (3%), FDF (2.7%) and Energie (2.6%).
  • Leadership by Objectives They break down as follows: Antena 3 is the most watched channel among men, as well as among the over 64s, Telecinco is in the lead among women and among individuals between 25 and 64 years old and the Pay Topics set is the first option. among those under 24 years old.
  • As for regional breakdown: Antena 3 is the leader in Andalusia, Galicia, Valencia, Castilla la Mancha, Aragon, the Balearic Islands, Murcia and Castilla León. Telecinco is the leader in Madrid, the Basque Country, the Canary Islands and the Rest. TV3 is the leader in Catalonia and the Pay Topics group in Asturias.
  • By time slots lead: Antena 3 leads after dinner and prime time, Telecinco is the leader in the morning, afternoon and late evening, and paid themes are the most watched option at dawn.
  • By days of the week: Antena 3 leads on Monday, Tuesday, Wednesday and Friday, while Telecinco is the most watched network on Thursday and weekends


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