The rebirth of TVR is closer than ever. After the brand filed for bankruptcy, it was bought in 2013 by Les Edgar and John Chasey, who decided to relaunch it. Initially, this was going to happen through more traditional mechanisms, although the company’s new roadmap points to an all-electric company in the coming years.
Just a few hours ago, we learned that the project of the TVR Griffith EV still alive and will hit the market in 2024, but what releases does the company expect to make after that? As published Coachmedium who was able to conduct an interview with Les Edgar and Daniel Layton, after the commercial launch of the electric sports car, the brand will, for the first time in its history, move towards more commercial models, such as an SUV or a sedan electric.
Edgar himself admitted in said interview that the development of the Griffith, both in its combustion engine version and for the electric alternative, took “longer than expected”, although now it is practically ended they are already considering the possibility of new alternative models in order to transform TVR into a new luxury company and several options in its range; something very similar to what Lotus achieves with its next all-electric models.
The management of the brand considers that the Griffith is the ideal model for its relaunch, since it benefits from all the know-how acquired by the brand during its more than 75 years of history. Now, it’s time to look beyond and come up with a sustainable and commercially viable business. On this, they detail that they are ready to start working on what awaits them as soon as the Griffith launches in the year 2024.
From the company’s management, they assure that the development of electric technology has cost them dearly, but that it has helped them to become familiar with this type of “zero emission” mobility. Future electric models will be coupled to a new skateboard-like platform that will be provided by “a well-established and world-leading partner in electrification”which has not yet been disclosed.
For the moment, the specific details of these two new future models are a complete mystery, as are the specifications of the already presented Griffith EV, which should present a starting price of around 150,000 euros. Both the SUV and the electric sedan could present high acquisition costs, since the brand wants to present itself as a luxury alternative.
It is possible that these two models will be launched as alternatives to the respective vehicles launched by Lotus, the SUV electr and sports hall Type 133, which will be unveiled soon. However, for now, this is all just speculation, since its administrators have not given specific details on what the future holds for these models which will arrive, predictably, during the second half of this decade.