Microsoft celebrates 30 years in Chile and unveils its next challenges -2022

software giant Microsoft celebrates 30 years in ChileOne of the first technology companies to settle in the country.

They give guarantees on behalf of the company Work with over 1,600 business partnersTry to create value on your platform with local businesses of all sizes and from all sectors.

The country is celebrating its 30th anniversary as part of the fourth industrial revolution, which combines knowledge and digital technologies. This is an environment that is experiencing an ever-increasing digital acceleration post-pandemic, where technology has become increasingly essential for businesses, making digitalization key to process transformation.

“We are celebrating our 30th anniversary in Chile. We were one of the first technology companies to enter the country and we continue to invest in developing an innovation and business ecosystem. Today, more than 1,600 companies, mostly local SMEs, are involved in our ecosystem. We are part of the organization, bringing our technology together through transformation projects in organizations across various industries. We can thus democratize access to technology, essential in the context of the 4.0 revolution that we are experiencing. They do,” says Sergio Redemacher, general manager of Microsoft Chile.

The executive says the company is making progress with its Transforma Chile project, which aims to generate more opportunities for people.

“Our goal is to provide free training to develop the skills needed so that more people can access quality jobs or foster entrepreneurship, in addition to helping solve some of the challenges we face as a society, such as sustainability and cybersecurity. .” Rademagar.

Microsoft’s innovation hub in Chile

The acceleration of technology has brought significant challenges to all companies that have had to change the way they do business. Currently Technology, cloud and artificial intelligence, data analytics and cybersecurity are important on the agenda of decision makers.

According to the study “The impact of COVID-19 on the culture and operations of Chilean SMEs” carried out by Mixtosoft, it was found that digital technology is accelerating in all industries.

It has also changed business requirements in terms of the type of projects required. In this sense, on behalf of the company, they undertake Over the past year, more than 81% of Microsoft operations in Chile have been connected to cloud projectsFor their part, data and artificial intelligence projects increased by 37%, while cybersecurity projects increased by 68%.

Nationally, the company supports more than 7,000 startups, working with the third sector to create social impact through donations of $72 million over the past decade. He has worked to empower vulnerable people and help formal education teachers and students with technology.

Additionally, as technology increases and digitalization of businesses increases, Demand for jobs will focus on people with a variety of digital skillsThrough initiatives such as “Transforma Chile”, “Totas Conectadas” and “A Distencia”, it works with other organizations focused on different audiences.

“We are celebrating 30 years in the country at this historic and disruptive moment, and our role is to work with Chilean businesses and citizens to innovate in technology so that they can be the heroes of economic recovery,” says Sergio Rademacher. .

current challenges

They confirm it from Microsoft Focus on consistencyThis means companies are setting and meeting their own targets with tools to monitor their own carbon footprint across all of their operations.

Given Chile’s resources, several projects are underway. La alianza con AES Andes está en pleno apogeo, para que el centro de datos funcione con 100% renewable energía, y con Kilimo, respalda la apuesta mundial por el agua y ayuda a los agricultores de la cuenca del Maipo a utilizar este recurso de manera more efficient. ,

there is another challenge cyber security, derived from the Transforma Chile project, a Cybersecurity Pathway Advisory Group has been created with the participation of the public, private and academic sectors, which will work on specific projects on talent development, cybersecurity culture and protocols. collaboration between technologies. and settings. This allows the country to be better prepared for cyberattacks.

In addition, they give guarantees on behalf of the company. Much of the Chilean economy is run by SMEs., and many of them have evolved into their own digital transformation processes. Today, more than 93% of SMBs have invested in technology to facilitate remote working by 2021, and digital security and data visualization and analytics technologies are an important part of small and medium-sized businesses .

As future trends, Microsoft highlights the automation of processes, the arrival of hybrid jobs, the creation of hyperconnected companies, the growth of digital capacities in all organizations and the need to protect everything with end-to-end security. end.

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