Samsung triples foldable revenue in Spain – Samsung Newsroom Europe

The Galaxy Z Flip is the model with the strongest growth, increasing the number of units sold in Spain by six times in the first half of 2022 compared to 2021

The Samsung Galaxy Z range, in its third generation, already represents 15.6% of the turnover of smartphones over 600 euros from Samsung

Madrid, July 28 – The Samsung Galaxy Z line, which is already in its third generation, has become one of the favorite options for many users. Nearly 10 million foldable smartphones were shipped globally last year, marking an increase in this category of more than 300% since 2020.

Spanish users also chose the Samsung folding as one of their favorite options. The Galaxy Z series has significantly increased its sales and in the first half of 2022, it tripled the sales of these models compared to the same period last year. In addition, in the first half of 2022, the folding segment represents 15.6% of the turnover of Galaxy smartphones worth more than 600 euros. Last year, at the same time, it accounted for 4.8% of all smartphones with this value.

The Galaxy Z Flip model has been the main protagonist in the democratization of foldable smartphones. Its groundbreaking price allowed its sales from January to June this year in Spain to increase sixfold compared to the same period last year. On the other hand, the Galaxy Z Fold, flagship of the range, multiplies by four the number of units sold compared to the first half of last year.

“We have a strong commitment to innovation and we have no limits in creating the smartphones of the future. We rely on an ecosystem of connected objects, which dialogue and work with each other, to make people’s lives easier. And the proof is that Spanish users choose us as their trusted brand, since we are leaders in smartphone sales throughout 2022” explained David Alonso, head of Samsung’s Mobile Experience business in Spain.

For his part, Valentín Hernández, Marketing Director for Mobilie Experience at Samsung Spain, explained the importance of creating unique strategies for the user. “The Galaxy Z range has accounted for 10% of sales in some of our promotions; and it is clear that we bet on campaigns that enhance the personality of our devices. Mónica Naranjo is the image of our foldables, an example of how passion and the search for innovation generate experiences and differential moments for people”.

Samsung’s commitment to society and the planet

Beyond engaging with users through innovation, Samsung strives to improve society and break down barriers through technology. In Spain, the example of this commitment is “Technology with Purpose”, the local initiative which celebrates its tenth anniversary this year and in which the company has invested more than 25 million euros to carry out its own initiatives, in addition to collaborations with organizations and private, in the areas of education, accessibility, employability and well-being.

On the other hand, in the context of galaxy for the planet, Samsung’s sustainability platform, the company aims to expand the use of recycled materials in all new Galaxy products, remove single-use plastic from packaging, reduce standby power consumption of all smartphone chargers; and ensure zero waste is generated in landfills by 2025.

One example is the use of recycled materials from discarded fishing nets found in the oceans in the Galaxy S22 series, Galaxy Tab S8, and Galaxy Book2 Pro, which launched earlier this year.

Every year, 640,000 tons of fishing net waste is dumped into the sea. With the help of like-minded partners, a new high-performance material has been developed that can be incorporated into Galaxy devices. By the end of 2022, Samsung could save more than 50 tonnes of fishing nets from remaining in the oceans by reusing them.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and builds the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearables, tablets, home appliances, networking systems, memory, LSI systems, semiconductor manufacturing and LED solutions. For more information, please visit the Samsung Press Room

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