MADRID, July 28 (Portaltic/EP) –
Samsung celebrated the “great reception” of its range of foldable Samsung Galaxy Z smartphoneswhich is now in its third generation and has positioned itself as one of the preferred options for users of “premium” products.
Specifically, the Galaxy Z Flip is the model that has seen the greatest growth, increasing the number of units sold in Spain by six times in the first half of 2022 compared to the same period in 2021.
Last year Nearly 10 million foldable smartphones shipped worldwidewhich represents an increase in this category of more than 300% since 2020, a trend also evident in Spain.
The Galaxy Z series has significantly increased its sales and in the first half of 2022, it tripled the sales of these models compared to the same period last year.
Additionally, in the first half of 2022, the folding segment accounts for 15.6% of Galaxy smartphone revenue. worth more than 600 euros in Spain. Last year, at the same time, it was 4.8%.
“The foldable ones are working very well (…) and we are optimistic about the next launches,” said David Alonso, director of mobility business at Samsung Spain, during a meeting with the media.
The price drop of the Galaxy Z Flip model This made it the main protagonist and allowed its sales from January to June of this year in Spain to increase sixfold compared to the same period last year.
On the other hand, the Galaxy Z Fold, flagship of the range, multiplies by four the number of units sold compared to the first half of last year.
“We have a strong commitment to innovation, and we have no limits in creating the ‘smartphones’ of the future. We rely on an ecosystem of connected devices, which talk and work with each other, to make people’s lives easier. And the proof is that Spanish users choose us as a trusted brand, since we are leaders in the sale of “smartphones” throughout this year 2022″, added Alonso.
For his part, Valentín Hernández, Marketing Director for Mobilie Experience at Samsung Spain, explained the importance of creating unique strategies for the user: “The Galaxy Z range represented 10% of sales in some of our promotions and it ‘is that it is clear that we bet on campaigns that strengthen the personality of our devices.
These data, which Samsung values positively, come at a difficult time for the sector, with a market down 9% in units worldwide (11% in the case of Spain), according to Alonso, who sees how point mobile sales are “polarized”, with a greater number of users opting for more expensive devices and another group resorting to cheaper devices.