Since its arrival, Samsung Galaxy Unpacked events have been a meeting point for innovation, engineering and brand celebration.
Samsung Unpacked is dedicated to bringing together the Galaxy community around the world to showcase the latest Samsung Galaxy innovations.
Since its inception in 2009, Unpacked has been more than just a new product launch. It’s an event that unites Samsung fans and recognizes the hard work that thousands of collaborators put into each new product. Samsung fans have come to Unpacked events to experience the next generation of Galaxy innovations that are the true spirit of Samsung and driving the mobile industry forward.
As the world opens up to new experiences, Samsung is reinventing Unpacked through its Galaxy openness philosophy to match the creativity of its unprecedented new foldable devices. Our ambition is not only to innovate with new technologies, but also to innovate our approach to marketing. To achieve this, we will ensure that the Galaxy experience is open to everyone.
I can’t wait to see how the Galaxy community reacts to the new foldable devices. See you on August 10!
A Greater Galaxy Experience
On the eve of the next Unpacked experience, today we are launching the campaign ‘bigger than’, which shows a larger world before the imminent launch of new folding devices. The universal “greater than” symbol (>) is represented as the unique form factor of our foldables and doesn’t just change shape, it changes the way we interact with our devices.
Once again defying expectations of what smartphones are capable of. Samsung offers new ways to work, play and capture life with this new series.
The best of the hybrid world to see the birth of new Samsung devices
This year’s strategy encompasses a new era of Unpacked. It takes the best of online and offline events and makes them even better.
Introducing new experiential and immersive event spaces that will allow consumers around the world to taste and explore our products in a fun, creative, engaging and immersive environment.
The experience will occupy spaces in the heart of London’s Piccadilly Circus and New York’s Meatpacking District, two neighborhoods that match the energy and excitement of Samsung’s upcoming announcements. These events will bring together Galaxy fans, journalists, partners and Samsung supporters from around the world. Plus, they’ll let you explore the latest Samsung products and innovations like never before.
The best is yet to come with Samsung
In reference to our colorful and iconic product, Bora Purple, which embraces diversity and optimism, we will paint the city purple. Samsung and BTS will team up for a must-see transatlantic premiere of the “Yet to Come” foldable video on August 10.
The full version of the video will premiere at 3:00 p.m. Central Mexico time in several popular areas, including Times Square in New York, taking over from these destination icons to showcase the new video on some of the largest and most recognizable screens in the world.
But that’s not all. We’ve got a lot for you, not to mention some amazing new products we’re about to show you. So stay tuned, this will be something to remember.
Watch Unboxed on samsung.com and the samsung youtube channel on August 10, 2022 at 8:00 a.m. Mexico time.
You can’t miss Samsung Unpacked and experience the power of the brand’s new generation of foldable smartphones.