Logitech G is launching a new collection that champions inclusivity and empowers all gamers to “play their way.”
Logitech G announced the Aurora collectionnail new collection consisting of the G735 wireless gaming headsetthe G715 wireless gaming keyboardthe teclado gaming G713the Mouse G705 wireless game and eight customizable accessories. A collection that was born with the aim of being inclusive, meeting the needs and desires of players while targeting all those looking for a fun design and a unique experience.
The Aurora collection has a aesthetic line and distinctive design, in addition to being customizable.e, thanks to its variety of accessories and color options. It also includes advanced Logitech G technologies such as wireless LIGHTSPEED high performance and Blue VO!CE voice technology. The result: a collection of devices that invites all gamers to be themselves, while providing the advanced features that every gamer expects.
“Much of the gaming industry has remained stuck in a fixed mindset, forgetting the broad spectrum of consumers who seek self-expression and enjoyment through gaming. This is a break from the Logitech’s commitment to providing solutions for all types of gamers, so when we looked at our own gaming products, we realized we could do more.” According to Ujesh Desai, Vice President and General Manager of Logitech G. “With the Aurora Collection, we’ve created an inclusive collection focused on comfort, accessibility, and gameplay that supports our long-term commitment to empowering everyone to live his excitement and happiness all in play.” .”
Aurore collection was Conceptualized from player feedback in the community and presented to the world by a team of women leaders in innovation, design, engineering and marketing at Logitech. The collection was created to meet the wants and needs of an underrepresented segment of gamers and reshape the future of gaming, where representation is firmly in place. The design process was guided by the following three principles: Comfort, Accessibility and Joy.
“Our effort to create an inclusive collection of games challenged us to let go of outmoded ideas, and we really asked ourselves some essential questions about our own love of gaming,” said Tiffany Beers, Chief Innovation Officer of games at Logitech G. “By defining Designed Primarily for Female Gamers, we’ve not only achieved that, but we’ve also created a collection that we hope will be meaningful to a segment beyond gender and stereotypes. We are excited about the Aurora collection and what it stands for.
The Aurora Collection consists of:
- G735 Wireless Gaming Headset – With a white finish, RGB exterior lighting and dual audio mixing, the G735 is a versatile choice for any gamer. The G735 is the first Logitech G headset to feature Blue VO!CE microphone technology, which modulates a gamer’s voice and has the ability to save preferred audio settings to G Hub and directly to the headset. The G735 Wireless Gaming Headset also maximizes comfort for all gamers and includes smaller sizes. Gamers can enjoy long gaming sessions with 56+ hours of battery life (without lighting) and enjoy wireless freedom with Logitech G’s award-winning LIGHTSPEED technology and Bluetooth connectivity. The Logitech G735 headset is available for a price from 229 euros.
- G715 and G713 Mechanical Gaming Keyboards – The G715 Wireless Gaming Keyboard and G713 Gaming Keyboard deliver a low-profile feel with high performance so gamers can express themselves and game their way. With its optional compact body and adjustable height, you can play comfortably all day long. Place it anywhere thanks to its rechargeable battery that offers up to 25 hours of non-stop playback, and without LIGHTSPEED or Bluetooth wireless. Both keyboards come with an included cloud wrist rest for constant comfort. The Logitech G715 TKL and Logitech G713 TKL gaming keyboards are available for a price from 199 and 169 euros, respectively.
- G705 Wireless Gaming Mouse – The G705 wireless gaming mouse is specially designed for small hands with a more compact profile and advanced gaming technology. At just 85 grams, the G705 is designed for lightweight, durable comfort and performance. With an ultra-responsive LIGHTSPEED wireless gaming sensor, Bluetooth connectivity, and an easy-to-reach DPI cycle button, gamers can get the most out of it. The Logitech G705 mouse is Available from 99€.
- Accessories – Take your collection a step further with eight new accessories that include unique references such as the cloud-shaped wrist rest, cable management clip and heart-shaped carrying case. Other accessories include ear pads and boom microphones, G713 and G715 keyboard covers, a keyboard puller and brush, and a mouse pad for gamers who want to customize their gaming style. the collection are available in www.logitech.com.
To complete the Aurora collection, players will be able to enhance their streams with a Blue Yeti Premium USB Microphone special edition, available in two new colors, pink alba and white. These Yeti microphones will also include exclusive overlays from the Aurora collection of streamlabs, giving streamers the ability to design their stream for Twitch, YouTube, and Facebook. Yeti is also compatible with Blue VO!CE Software, with fun vocal effects like DJ Robot or Helium Chipmunk, studio tools like EQ, Limiter, and NVIDIA Broadcast Noise Removal, and HD audio samples. Blue VO!CE is available on Logitech G HUB. The Blue Yeti USB Microphone Special Edition for the Aurora Collection is available for a price from 129 euros.
The Aurora collection is certified carbon neutral, which means that we finance high quality carbon offsets to reduce the carbon footprint of the product to zero. Products include post-consumer recycled content, and the paper packaging comes from FSCTM certified forests. By choosing these gaming products, you are helping to support the responsible management of the world’s forests. To learn more about our sustainability efforts, visit our website.