Kylie Jenner and Kim Kardashian, facing the new Instagram

Instagram has been making significant changes for some time in an effort to compete with TikTok. The application owned by Meta, in fact, almost completely changes the flow of users, favoring reels and leaving aside the classic posts of images or videos. This doesn’t sit well with some of the social network’s most famous stars, however, like two of the Kardashian sisters: Kim Kardashian and Kylie Jennerwho shared posts on their profiles take on the business and its intention to look like the popular video app.

“Make Instagram Instagram again,” read the screenshot that Kylie Jenner, who has more than 360 million Instagram followers, shared through her stories. The post also mentions the intent of the app to look like TikTok and user demand that it is not: “(Stop trying to be TikTok, I just want to see cute pictures of my friends). Sincerely, everyone,” the image read.

The original post already has over 1,500,000 likes‘ at the time of writing, and was also shared by Kim Kardashian, who currently has 326 million followers on the aforementioned social network. Users have also opened a petition on which has about 130,000 signatures.

Instagram and its intention to copy on TikTok

Kylie Jenner, Instagram

Instagram, we repeat, has been trying to change its entire app to look like TikTok for some time. It’s not something the company hid. Adam Mosseri, head of the platform, revealed a few months ago that their goal was to completely transform the application favor short videos in vertical format, leaving aside the classic publications that have characterized the social network so much. Instagram’s recommendation algorithm, in fact, shows more and more Reels in front of the publications, and in some cases even it is difficult to know if the user is browsing on Instagram, or on TikTok.

Also, more and more TikTok-like features are being included by Instagram in their app. the platform now displays recommendations for creating webs and test a new design in the stream, where vertical videos take up almost the entire width of the screen. The publications, of course, are still there, but in a —very— background. For example, the button for posting photos to the profile changed location some time ago, becoming at the top of the screen and leaving the central icon at the bottom for the Reels section.

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