A smoke-free world is possible. Philip Morris opens its fifth IQOS Store in the national territory, its second physical store in Madrid. With this opening on Calle Fuencarral, the Swiss company is based in the Spanish capital and in Spainjoining this opening to the shops existing in Calle Serrano and in Barcelona, Badajoz and Las Palmas de Gran Canaria.
In addition to 5 IQOS StoresPhilip Morris has 12 corners in the various shopping centers of our country. These spaces have been created as a point of reference for IQOS users and for those looking precise information supported by scientific studies know the alternatives to traditional cigarettes for adult smokers.
Managing Director of Philip Morris Spain and Portugal, Enrique Jiménez, said at a meeting in the new shop the company that they are confident that they will be “able to rapidly accelerate the transition of adult smokers to these better alternatives”.
“We will be able to quickly accelerate the transition of adult smokers to these better alternatives”
Philip Morris advocates dismantling established myths in society about smoking. After more than a decade of research, it has been proven that “the main cause of smoking-related diseases is smoke”that’s why the company offers “alternatives with a much lower level of toxicity” for adult smokers.
Details of this new space
Jiménez explains that this new space for the tobacco company in Fuencarral, a street “alive and in constant transformation”is another step to reinforce the philosophy of Philip Morris: “If you don’t smoke, don’t start, if you start, stop and if you don’t stop, change for the better”.
“If you don’t smoke, don’t start, if you start, stop and if you don’t quit, change for the better”
Of particular note is the collaboration of artist Rebeca Khamlichi in the new Philip Morris store, in tune with the idiosyncrasy of Fuencarral and with the intention that visitors and users “feel welcome” to the shop.
With this inauguration of the Fuencarral space, there are more than 270 IQOS Stores In the whole worldlocated in major cities in 70 countries, such as Amsterdam, Milan, Moscow or Tokyo, among others.
The IQOS device, in the research of which more than 9,000 million dollars have been invested, began to be marketed at the end of 2014 in Milan and Nagoya, and has about 22 million users In the whole world. Jiménez says the backbone of IQOS products is to facilitate a “positive transition” for adult cigarette smokers.
The Swiss company’s global goal is that by 2025, 40 million adult smokers switch to these non-combustion alternatives and that they represent 50% of the total income.
According to company data, revenue already exceeds 30%. It is intended that IQOS, currently marketed in 71 marketsto be present at 100 in the next three years.
Covering an area of approximately 200 square meters, the new shop has a wide variety of devices, products and accessories heating pillow the tobacco inductively.
Since launching IQOS ILUMA just 5 months ago, Philip Morris has sold 125,000 devices in Spain and has a customer base of 270,000 users.
about the company
Philip Morris is the leading tobacco company and is expanding its portfolio to include products outside of tobacco and nicotine, to deliver a smoke-free future. The Company’s current product portfolio consists primarily of cigarettes, as well as smoke free productsheating without combustion, steam and oral nicotine.
Since 2008, the company has invested over $9 billion to scientifically validate and develop these products adult innovators This process includes a strong commitment to research, particularly in the areas of preclinical systems toxicology, clinical and behavioral research.
In February 2021, Philip Morris announced its aim to expand into the areas of wellness and health and offer innovative products and solutions to address unmet consumer and patient needs.