Much has been said about foldable smartphones, however, some say that since their arrival there has been no change.
For him, Dr. T. M. Roh Samsung President and CEO presents us with an interesting article: “The pivotal moment of foldable smartphones has arrived”. Here we share his words:
I have worked my entire career as an engineer and have seen many innovations at Samsung that have pushed the boundaries of what is possible with the smart phones. Our mission is, and always has been, to create technology that improves people’s lives. Ten years ago, we set out to create transformative technology by examining the one thing all smartphones were synonymous with: a rectangular flat screen. We asked ourselves a simple question: how to have everything, on a bigger screen and better portability?
Dr. TM Roh, President and CEO (MX)
We saw an opportunity to not only design a new form, but to create new experiences that had never before been possible with a smartphone. Overcoming many technological hurdles, we successfully introduced the first foldable smartphone in 2019 and have since changed the future of our industry.
Last year we saw nearly 10 million foldable smartphones distributed worldwide. That’s an industry increase of over 300% since 2020, and I believe this accelerated growth will continue. We are getting to the point where these foldable devices are becoming more and more popular and in demand in the general smartphone market.
More importantly, Samsung Galaxy foldable devices have changed the way we use mobile devices, bringing a better lifestyle to users around the world.
As the way of life evolves, a new legacy unfolds
The world is more connected than ever and changing at a much faster pace. Work and leisure are intertwined and the boundaries between the physical and digital worlds are blurring. Where we seek work, entertainment, wellness and more has become one place: our phone. As such, our users need a flexible device to meet their daily demands.
Galaxy Fold and Galaxy Flip fulfill this task. Last year, 70% of foldable Galaxy users turned to the Flip to help them see the world from a different perspective. Flip users love having a device designed to express themselves, whether that means choosing vibrant color options for their device or taking photos in new ways with Flex mode.
It’s a different experience with the Fold. Nearly one in three foldable Galaxy users switched to this ultimate productivity device last year, enabling them to do more through personal hyperconnected computing. Fold users appreciate the ability to multitask on a screen that doubles in size, allowing them to be more efficient and get things done faster.
Samsung engaged in the development of foldable smartphones
Both folding users have enthusiastically received what we have created. Your feedback is our greatest motivation to move forward, and it’s why we are committed to finding new opportunities for mobile innovation.
This year, we’ve improved every detail and unlocked the new experiences made possible by these behavior-altering devices. I’m excited to see people finding new ways to do more of the things they love with the new foldable.
Of course, this would not have been possible without the open collaboration and the shared desire with our partners to continually introduce new innovations into the Category portable. We’re working with industry leaders, including Google, Microsoft, and other transportation partners, to expand the experiences possible across the foldable ecosystem.
Redefining what’s possible for people everywhere
Three years ago, Galaxy foldables could be summed up in one word: radical. However, it quickly became apparent that this innovative and flexible design was perfectly suited to the modern lifestyle. As a result, what was new three years ago is now the preferred choice of millions.
In our upcoming Unpacked on August 10, we’ll see that the impact of our innovation isn’t about what technology can do, it’s about what you can do. Once again, we’ve drawn inspiration from the most important source, Galaxy users, to push the boundaries of what’s possible.
I can’t wait to show you the potential of our new Samsung Galaxy foldable devices as the ultimate tool for productivity and self-expression. Now you can do more than you ever thought possible, all at the same time, with just one device.
Foldable smartphones are a reality and we will have to learn how to make the most of them.