Amazon sues admins of 10,000 Facebook groups for promoting fake reviews

MADRID, July 19 (Portaltic/EP) –

Amazon filed a lawsuit against the administrators of more than 10,000 Facebook groups, which it accuses of coordinating and promoting the posting of fake reviews in exchange for money or free products.

The company announced that these groups would operate from their corresponding regional webpage, both in the United States and in United Kingdom, Germany, France, Italy, Spain and Japan, as he put it in a press release.

As Amazon Sales Partner Services VP Dharmesh Mehta put it in this post, the company teams working to stop these scam reviews have “stopped millions of suspicious reviews before customers see them.

The official also hopes that this legal action against the administrators of 10,000 Facebook groups will serve to discover “the perpetrators who operate in social networks” and that they are responsible for these bad actions.

On the other hand, the company has announced that it will use the information discovered in this lawsuit to identify criminals and remove fraudulent reviews commissioned by scammers from these social media groups owned by Meta.

He also pointed out that one of the groups promoting these fake reviews that is part of the lawsuit is ‘Amazon’ Product Review, which had over 43,000 members until Meta removed it in early 2022.

According to the company’s investigations, the administrators of this group tried to conceal their fraudulent activity and evade Facebook’s detection systems “by hiding letters of problematic sentences”.

Finally, Amazon recalled that it employs 1,200 people to protect its stores from fraud and abuse, including fake reviews. In addition, another of its teams focuses its efforts on investigating false reviews on social networks such as Facebook, Instagram, TikTok and Twitter.

As a result of these investigations, he managed to detect more than 10,000 groups promoting fake reviews on Meta platforms. Of these, Meta has removed more than half of the groups for breaking the rules and continues to investigate the rest.

With this, the e-commerce company recalled that “pioneer product reviews,” since their introduction in 1995 to help customers make more informed buying decisions.

To preserve the veracity of these reviews, it assigns part of its human team to the tasks of recognizing and blocking fake reviews, a job that has resulted in the proactive detection of more than 200 million allegedly fake reviews in 2020.

Likewise, he recalled that this lawsuit “is the last step by Amazon to stop the scammers who try to publish false reviews in the stores” that it integrates and that last year they closed several review brokers intended for customers in the United States, United Kingdom, Germany, Italy, France and Spain.

Finally, he added that “permanently eliminating fake reviews in retail, travel and other sectors will require a greater public-private partnership, including collaboration between the companies concernedsocial networks and the forces of public order” and has shown itself open to collaborating with these entities to achieve this objective.

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