Amazon filed a lawsuit against the administrators of more than 10,000 groups of Facebook, which he accuses of coordinating and promoting the publication of fake reviews in exchange for money or free products. The company announced that these groups would act from their respective regional websites, both in the United States and in the United Kingdom, Germany, France, Italy, Spain and Japan, as he said. in a press release.
As Amazon Sales Partner Services VP Dharmesh Mehta put it in this post, the company teams working to stop these scam reviews have “stopped millions of suspicious reviews before customers see them.” The official also hopes that this legal action against the administrators of 10,000 Facebook groups will serve to discover “the authors who operate on social networks“and that they are responsible for these evil deeds.
On the other hand, the company announced that it will use the information discovered in this lawsuit to identify the criminals and remove these fraudulent reviews commissioned by scammers of these groups of the social network belonging to Meta. He also pointed out that one of the groups that promotes these fake reviews and is part of the lawsuit is “Amazon Product Review”, which had over 43,000 members until Meta removes it in early 2022.
According to the company’s investigations, the administrators of this group attempted to conceal their fraudulent activity and bypass Facebook’s detection systems “hide the lyrics of problematic phrases”. Finally, Amazon recalled that it employs 1,200 people to protect its stores from fraud and abuse, including fake reviews. Additionally, another of its teams focuses its efforts on investigating fake review patterns on social media such as Facebook, Instagram, TikTok, and Twitter.
As a result of these investigations, he managed to detect more than 10,000 groups promoting fake reviews on Meta platforms. Among them, Meta eliminated more than half of the groups for breaking the rules and continue to investigate the others. With that, the e-commerce company recalled that it “pioneered product reviews,” since it introduced them in 1995 to help customers make more informed purchasing decisions.
To keep these reviews true, it assigns part of its human team to recognizing and blocking fake reviews, work that has resulted in the proactive detection of more than 200 million allegedly fake reviews in 2020. She also recalled that this lawsuit “is Amazon’s latest step in seeking to stop scammers from trying to post fake store reviewswhich integrates and closed several review brokers last year serving clients from the US, UK, Germany, Italy, France and Spain.
Finally, he added that “permanently remove fake reviews in retailtravel and other sectors will require greater public-private partnership, including collaboration between relevant businesses, social media and law enforcement” and was open to working with these entities to achieve this goal .