Toyota reinvents the full-size sedan with the all-new Toyota Crown 2023. Designed for powerful acceleration and featuring the HYBRID MAX system.
Available in three models: XLE, Limited and Platinum, Toyota Crown will offer the choice between two different hybrid transmissions: HYBRID MAX or the fourth generation Toyota Hybrid System (THS). The HYBRID MAX transmission, exclusive to the Platinum model, is the new hybrid of toyota high performance which produces a net power estimated by the manufacturer at 340 horsepower.
Combined with a 2.4-liter turbocharged engine and 6-speed direct-shift automatic transmission, the HYBRID MAX produces powerful low-end torque for sporty and exciting driving and has a combined city/highway fuel economy rating of 28 MPG estimated by the manufacturer. XLE and Limited models feature THS, a highly efficient hybrid system with a newly developed high-performance bipolar nickel-metal hydride battery that can achieve a combined city/highway rating of 38 MPG estimated by the manufacturer.
The XLE model features the 2.5-litre THS, all-wheel-drive, three selectable drive modes, 19-inch alloy wheels, heated, power-operated woven-cloth front seats and our new infotainment system. 12.3-inch Toyota touch screen and 6 speakers. It is available in five colors: Black, Oxygen White, Magnetic Gray Metallic, Heavy Metal and Supersonic Red, with a black interior.
The Limited model is also equipped with XLE features and adds multi-beam LED headlights, fixed panoramic roof, heated and ventilated cloth-trimmed front and heated rear Softex® seats, JBL 11-speaker sound system speakers, a rain-sensing windshield and Intelligent Clearance Sonar with Rear Traffic Braking System. There’s also an Advanced Technology Package available that adds 21-inch 10-spoke dark metal alloy wheels, a bird’s-eye camera and digital key (with Remote Connect subscription).
The Platinum model includes everything from the XLE and Limited and raises the bar with the HYBRID MAX transmission, adaptive variable suspension, six selectable drive modes, advanced parking and 21-inch 10-spoke machined alloy wheels with black accents. The color scheme adds a two-tone paint option for the first time from Toyota, with black paint extending from the hood to the trunk, which can be combined with Oxygen White, Heavy Metal, Supersonic Red, or an all-new color, Bronze Age only in duotone.
Every Crown model will come standard with Toyota’s new multimedia audio system and Toyota Safety Sense 3.0. It should arrive at Toyota dealerships later this year.
The Crown debuted in 1955 as the “Toyopet Crown”, Toyota’s first mass-produced passenger vehicle. When the first generation was developed, the Crown became a symbol of “innovation” and “pushing the boundaries” within Toyota. Since then, it has been recognized in Japan as Toyota’s premium sedan. It was also the first Japanese car to reach American shores in 1958, and in 1972 it was last sold in the United States.
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