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HR Owen is the distribution group for the world’s most exclusive brands in the UK, Rolls-Royce, Aston Martin, Bentley, Ferrari, Maserati, Lamborghini, BAC, Czinger, Rimac and Radford, as well as Bugatti. In his exclusive exhibition Bugatti in the elegant London district of Mayfair, HR Owen already had a bar to prepare the most exquisite coffees but until now it was reserved exclusively for clients and friends of the brand and only by invitation. Now they just opened it to the general public and becomes the first Espresso Bar in all Bugatti dealerships worldwide. One of the best espresso machines currently made and a barista (master coffee maker) ensure that the experience of enjoying a coffee surrounded by authentic automotive jewelry is something unique. The space is named after the brand’s creator and is called Ettore’s Espresso Bar
There are already many luxury companies, especially in the fashion world, which have spaces dedicated to restaurants, mainly cafes, in their most exclusive stores and in some cases they have become authentic restaurants attached to boutiques themselves, such as the Emporio Armani Ristorante in Milan, The Polo Bar & Ralph’s Coffee by Ralph Lauren in New York, the 1921 Gucci Café in Shanghai, the Fendi Café in Miami or the Bar Luce by Prada in Milan.
Everything at Ettore’s Espresso Bar in Mayfair has been decorated in the spirit of the super sports brand. The entire exhibition is furnished with specially designed Bugatti armchairs and sofas, made from the finest leathers and blue-dyed carbon fibres., the same materials of the highest technology and quality that are used in the brand’s sports cars. But this exclusive space is also a reflection of Bugatti’s history and tradition, thanks to a selection of art installations and sculptures that pay homage to Bugatti beyond its cars.
If you’re willing to pay 50 pounds, or around 60 euros, for a cappuccino in The Ettore Shot, the carbon fiber cup designed by Bugatti (which you can of course take with you), you will also have full access to the entire showroom and get to know the Bugatti currently on static display, while being able to learn more about the French luxury brand through the ambassadors of the brand that are still there. If you are one of those who have a few hundred or thousand euros to spend at the Bugatti boutique, you can walk away with some of the exclusive pieces that make up their collections, also on display at the London dealership. An immersive Bugatti experience through a café.
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