Breaking the myths. Although it is said that the Generation Z is a digital native and still lives connected, young people express a clear need to dissociate themselves from the RR.SS. and all the stimuli and noise generated by digital technology, especially on vacation. According to data from consulting firm Generation Z, Mazinnthroughout 2021, 95% of young people expressed the need to disconnect from their social profiles and 72% even temporarily closed them on occasion.
A generation which, due to the pandemic, has for years been developing all the important processes of its life thanks to digital technology: university, specific courses, relationships with friends, search for hobbies, etc. Indeed, it is said that Generation Z is the most nervous about resuming physical activities. “Many young people are currently making important decisions: choosing a university career or professional development, finding a city to live in, etc. It’s hard to make those decisions after a global pandemic.”To add Adrian BallesterDirector of the Mazinn Crew.
Following the data from the studies developed by the consultant, and after direct contact with young people in their community, the development of a counter-trend known as digital demonization. “Through the study of this trend, we wanted to understand how young people react to a world where digital is not understood, and in many cases is even judged as something harmful in itself.
However, we have been able to observe that Gen Z are aware that the damage is in the mode of use, and how they find all kinds of tricks to digitally disconnect: turning off the mobile the month of August, remove some applications, configure an automatic activation of sleep mode daily”adds Adrian.
Just realize how much this affects mental health in general. A study from the American Psychological Association, concludes that the vast majority of young people belonging to Generation Z suffer more from stress, anxiety and other disorders compared to previous generations. Only 45% saw themselves in good or excellent mental health. “Compared to 56% of millennials or baby boomers (those born between the ages of 40 and 60) who reached 74%”adds Rafa Magaña, CEO of Mazinn. In addition, “suicide It is the leading cause of unnatural death among young Spaniards.Explain.
This social evolution towards digital platforms is an emotional and mental challenge for new generations who feel it as part of their reality. They have grown up in a digital world that is constantly changing and developing more and more, to which they have no choice but to adapt.
Another case is that of Daniel Marreroinfluencer and model with 346,000 followers on Instagram and 1.2 million on TikTok, has decided to take a break for a few weeks, as reported by his friend Jorge Cyrus on Instagram. “Daniel as soon as he comes back on the networks and he will explain everything to you as he wants and when he hears it“, he explained.
Another very notorious absence, that of Charli D’Amelio, the most famous ‘tiktoker’ with 125 million followers at 17 years old. Last September, the young woman explained that it was very difficult for her to deal with the hostile comments of certain followers. “I chose to publish my daily newspaper, but receiving these messages hurts me”he reflected.
The cultural acceptance of these new technologies, but above all the social dynamics are part of the change that will take place with the growth of these new generations. Times like summer and holidays are another opportunity to disconnect and clear your mind, an exercise that could be one of the keys for this Generation Z who needs to understand their emotions.
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